Nielsen Podcasts

Podcasting is one of the powerful means of giving your business network a more personal connection. Unfortunately, many marketers do not have sufficient knowledge about the benefits of using podcasts for their business. No matter whether you are seeking a big business mobile phone deal or wish to tap potential customers, podcasting can help you in many ways. Some of the appealing benefits of podcasts for a business are listed below.

Also read: Nielsen survey

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Relationship marketing

The most important benefit of using podcasts for your business is its helps you in relationship marketing. It is no secret that the success of any business largely depends upon its long term relationship with clients and customers. Luckily, there is no better way to achieve this than through podcasting. Like your email newsletter which you publish regularly, podcasting helps you to stay in touch with your prospects all the time while delivering value in every message.


Since podcasting is all about relationship marketing, it facilitates prospecting in the process. For example, if a particular visitor comes to your site but does not buy anything yet, you will definitely like to keep in touch with this visitor. This can be done through an email newsletter as well as through podcasting. Invite your visitors to subscribe to your podcasts so that you can stay in touch with them. Since you deliver value through podcasting, your visitors will consider your business first when they decide to buy a product in your particular niche.

Personal connection

Podcasting is in audio format instead of text format; hence, it gives a more personal connection with your potential customers. Your subscribers listen to your real voice not imaginary voice when they read your written stuff. Certain marketers are good at projecting their voice in writing, whereas many other marketers are not the best writers. Luckily, podcasting resolves this problem because visitors really hear you. With more personal connection, you can engage your audience in a better way and get better conversions.

Leading edge technology

Another important reason why you must use podcasting for your business is it is a relatively new technology. Hence, limited numbers of businesses are using podcasts for targeting their prospects. By using this untapped technology, you can take your business to new heights by building better relationships in no time.

Uncluttered space

Since the technology is relatively new, there is an uncluttered space for you to capitalize this cutting edge technology for the benefit of your business. Getting subscribers for your business through podcasts is less competitive and easy as opposed to getting email newsletter subscribers. Hence, you are in a better position to build your list of potential clients in less time period through podcasting. The bigger your list, the better will be the conversion rates and subsequently higher sales and profits.

Thus, there are countless benefits of using podcasts for marketing your business. Whether you wish to bag a big list of potential customers or intend to get a better business mobile phone deal, podcasting can certainly help you in all areas of business. So, don’t lag behind; employ this leading edge technology in your business and stay head of others.