RSSThe One Show Awards
In her latest podcast, Adweek’s critic Barbara Lippert talks to One Show Chairman David Baldwin about the big winners from last week’s One Show Awards, “Believe” the multiplatform campaign for Microsoft’s XBox Halo, from T.A.G. and McCann San Francisco, and HBO “Voyeur,” from BBDO New York and Big Spaceship. What do these winning campaigns– which will also no doubt get attention at upcoming award shows– tell us about the nature of emerging media? Listen in and enjoy.
Gossip Girls’ Racy Ads and Advertisers Going Green
Today, Barbara and David Baldwin discuss some smokin’ hot promotional ads aimed at teenage girls on the CW (OMFG!) and also whether advertisers are doing the right thing by going green.
The Future of Advertising
In her inaugural podcast, Barbara chats with David Baldwin, former Executive Creative Director at McKinney. Barbara and David chat about the state of the advertising business, and David offers some optimistic insight into the future of the advertising industry, as it continues to be transformed by digital media.
