RSSMad Men
Our resident ad critic Barbara Lippert talks with Tom Messner about the veracity of the latest episode of AMC’s Mad Men.
Messner, currently a partner at Euro RSCG, entered the business in 1968, working at BBDO and then DDB, among others, before founding his own agency, Messner Vetere Berger Carey, in 1986.
The series’ take on the ad biz circa 1960 makes it look like a “buffoon industry,” according to Messner. Even so, Barbara and Tom are both mad for the latest installment. Among the subjects Tom analyzes are “stupid new-business people,” WASPs and the revival of the Catholic mass in Latin. In Sunday night’s episode, secretary-turned copywriter Peggy is shown sitting uncomfortably with a toddler in a Church pew as the priest repeats the “Oh, Lord, I’m not worthy” liturgy.
Tom also tells how DDB actually handled the American Airlines account in 1961, a coup that forced the outsider agency to speak to “establishment America.”
Comments
2 Responses to “Mad Men”
Leave a Reply
great feature
DO THIS FOR EVERY EPISODE W/A NEW GUEST COMMENTOR!!
Loved it! You’ve got to keep Tom around - anyone who can still translate Latin 45 years after the Catholic mass stopped using it deserves to be on future podcasts.