http://nielsenpodcasts.com/download with Jim Cooper Tue, 27 May 2008 15:32:07 +0000 http://backend.userland.com/rss092 en Streaming Media East convened last week in New York, and there was a healthy dose of best business practices prescribed for both new and old media's use of online video. Indeed, monetization was probably one of the show's central themes. Sure, this is all cool and super fun, but let's ... http://nielsenpodcasts.com/download/2008/05/27/web-video-eats-its-vegetables/ The upfront has long been rumored to be dying, or at least having its curio cabinets moved into assisted living. Certainly the fragmentation of the media marketplace makes it exponentially more complicated to place messaging. And ROI pressure makes waste an increasingly less acceptable cost of doing business. Can the ... http://nielsenpodcasts.com/download/2008/05/06/long-live-the-upfront/ March was a big month for video on the Web. In fact, I'm writing this column just a few hours before deadline in fear that more news will break and render my musings here meaningless and potentially embarrassing. If I had clacked this out say two weeks ago, it would ... http://nielsenpodcasts.com/download/2008/04/01/video-in-the-stream/ As the Battle for Yahoo between Microsoft and Google settles into trench warfare a month after Microsoft tendered its hostile $45 billion offer, one factor has yet to be addressed: None of these companies has any original, high-quality content to speak of.  (Read the full article)   http://nielsenpodcasts.com/download/2008/03/04/content-arms-race/ "Commercial!" My 5-year-old Grayce shouts this annoyed heads-up from the other room. It seems the DVR'd episode of SpongeBob needs fast forwarding through the ads she deems not worthy of her attention. I dutifully comply. She'll be able to do it herself soon enough. Wistfully, it occurs to me that ... http://nielsenpodcasts.com/download/2008/02/01/generation-on-demand/