Content Arms Race

As the Battle for Yahoo between Microsoft and Google settles into trench warfare a month after Microsoft tendered its hostile $45 billion offer, one factor has yet to be addressed: None of these companies has any original, high-quality content to speak of.  (Read the full article)

 

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Mediaweek's The Download is a new monthly column by executive editor Jim Cooper that looks at the collision of traditional media and digital technology. The trend is reshaping how content is created, advertising is sold and consumers inform and entertain themselves. The Download will also focus on mobile, gaming, search and metrics and their respective development as media goes 2.0 and beyond.

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