Generation On-Demand

“Commercial!” My 5-year-old Grayce shouts this annoyed heads-up from the other room. It seems the DVR’d episode of SpongeBob needs fast forwarding through the ads she deems not worthy of her attention. I dutifully comply. She’ll be able to do it herself soon enough. Wistfully, it occurs to me that technology has become an accelerant to my parenting obsolescence. She, and kids in her age range, say 2 to 10, have unprecedented control over technology. (Read the full article)

 

 Generation On-Demand [5:25m]: Play Now | Play in Popup | Download

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Mediaweek's The Download is a new monthly column by executive editor Jim Cooper that looks at the collision of traditional media and digital technology. The trend is reshaping how content is created, advertising is sold and consumers inform and entertain themselves. The Download will also focus on mobile, gaming, search and metrics and their respective development as media goes 2.0 and beyond.

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